As for excellence, today's tendency is to verify only the quality of the product as it leaves the production unit, however, although that is already a good step ahead, is not sufficient. It is, in fact, necessary to widen the concept of quality control to everything else, namely: the influence of industrial manufacturing on the quality of the environment, the quality of the relations between employees and employers, the quality of relations among managers, the quality of work, the quality of life; and the quality of relations between companies and markets. Though control on the above listed contents is still far in the future, we are moving toward that "excellence in all things" that is clearly indicated in Baha'u'llah' s texts and what the contemporary world calls "total quality" [61]. It is only through matured awareness of the strong link between total quality and global well-being that we will contribute to consolidate this activity and to make it ever more present in our professional lives. Awareness refers to that spiritual value derived from the new educational system that teaches "collaboration" and " service" instead of competition and struggle among interdependent forces and fluctuations that rule the life of humanity. (60:1)

The kind of nationalistic society we come from is based on individual struggle and global competition. Instead, the new world system we are facing is based on individual service and international collaboration. Profit and interest will have to be guaranteed but they won't be the only objectives of the company. Companies should try to enter in the idea that they must be responsible for social development ( CSR - Corporate Social responsibilities. The Universal House of Justice , the world Baha'i Council writes, through the Baha'i International Community ,in one of His messages that :
The most important role that economic efforts must play in development lies, therefore, in equipping people and institutions with the means through which they can achieve the real purpose of development: that is, laying foundations for a new social order that can cultivate the limitless potentialities latent in human consciousness. ( Prosperity of human kind chap V ) (60:2)

Describing in brief the diversities between the life style which currently inspires us and the one proposed as possible in the future, we can say that in this period of transition we should learn to adapt the concept of " loving things and using people" to the opposite of "loving people and using things". (60:3)

World ethics will involve the issuing of new laws that will no longer pay attention to the color of skin, the nation of origin, class or party, military or financial power, or belonging to a religion. Laws will have to aim at the protection of humanity and prevent the entrepreneurial system from striving towards its only goal, profit at any cost. In short, economy and enterprises will be at the service of man and not man at the service of economy. Ethics at the service of the enterprise meant as a qualitative improvement of production and of earning and not as a means in itself. Ethics as a way of living and working in day-to-day business and not only on Sundays. Ethics as coherence in every day work activities. Ethics as methodology at work and in the relations among different professional categories. Ethics in the new paradigm of financial and company management of assets and tools, where work becomes a means to service, almost to the rank of "worship" when it is performed in the spirit of service for the betterment of society. Ethics as excellence in all things. (60:4)

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